Golden Sport

Golden Sport is an American company committed to supplying the highest quality leather to America’s Pastime. As such, all our leather is sourced exclusively from U.S. tanneries. When GSC initially partnered with Rawlings, the exclusive supplier of MLB baseballs for the past quarter-century, we set out to enhance the ball’s appearance while maintaining its timeless construction. The result – a 24-karat gold Rawlings baseball engineered to meet MLB’s strict specifications.

the challenge
We were referred to Golden Sport because of the our previous successful work and partnership with Rawlings, it seemed like a natural fit. They approached us with an outdated logo and old, barely working website. We were tasked to do a top to bottom re-branding. Starting from the re-naming of the company, we built the brand from the ground up. As with most branding projects, the logo was the first and most crucial phase. It set the tone, mood, and voice of the entire visual identity. From there… we comprehensively crafted all aspect of the print, digital, and physical collateral.