Cecilia

Cecilia’s story in the leather industry dates back to Europe in the mid-19th century. Two German families, Kromwell and Fleisch, emigrate from Germany in the 1930s to the United States and combine to form Cromwell Leather Group. Now in the fifth generation of this family-run business, Cecilia represents the finished goods product line. It builds on the industry experience of over 160 years supplying leathers to companies like Leica, Agfa, Graflex, Coach, and Bausch & Lomb. Today Cecilia focuses on the needs of the modern photographer and traveler, producing exceptional bags and accessories.

the challenge
This project started out as another exciting product design client that wanted new leather bags and accessories. After quickly gaining their trust with the exceptional job we did with their collection, they asked us to work on helping them build the brand. Initially, all they had was their logo and a handful of photos of their neck strap. We took over from there building not only their bag and accessories product line… but we also crafted their branding, identity and visual language so that the look and feel of their brand and products offerings were cohesive.